About Safe As Houses

Security should create confidence, not anxiety.

Modern life depends on a surprisingly fragile collection of devices, accounts, credentials, recovery methods, and institutions. Most people know these things matter. Far fewer have the time, expertise, or desire to understand how they all fit together, much less whether they would hold up when something goes wrong.

Safe As Houses exists to close that gap.

We are a private digital security and continuity advisory for individuals and families. Our role is to bring structure to an area that has become increasingly important, increasingly complicated, and too often left for people to figure out on their own.

We believe good security should make life feel simpler, calmer, and more resilient. Not more technical, restrictive, or frightening.

How we came to be

Digital security has traditionally been built around two very different worlds.

Organizations have security teams, IT departments, policies, monitoring, and specialists responsible for protecting their systems. Individuals, meanwhile, have largely been given a collection of products, settings, warnings, and generic advice, then left to assemble a security strategy themselves.

That model no longer makes much sense.

A person’s digital life can now encompass financial accounts, communications, identity, personal records, cloud storage, devices, password managers, authentication systems, and the means by which all of those things can be recovered. These systems are interconnected. A decision that makes one account more secure can inadvertently make another harder to recover. A backup method may depend on the very device or account it is supposed to rescue. And even very capable people can find themselves with no clear picture of how the whole system works.

The problem is rarely the absence of another security product.

It is the absence of someone responsible for looking at the whole picture.

Safe As Houses was created around the idea that individuals and families should be able to have that kind of guidance too: thoughtful, independent advice from someone who can understand the system as a whole, identify weaknesses and dependencies, and help make deliberate decisions. What ultimately matters is maintaining secure control of your digital life through both ordinary change and unexpected events.

Our mission

Our mission is to make strong personal digital security understandable, achievable, and sustainable.

That means replacing fragmented decisions with a coherent strategy. Replacing unnecessary complexity with deliberate systems. And replacing fear-based security advice with practical preparation.

We think about security not simply as preventing something bad from happening, but as preserving your ability to recover when it does.

Because devices will be lost. Passwords will be forgotten. Technology will change. People will travel, move, age, become ill, change roles, and eventually need others to act on their behalf. No security system eliminates uncertainty.

A resilient one is designed for it.

Our goal is for clients to understand enough to feel confident without having to become security experts themselves, and to know that the systems protecting their digital lives have been considered as a whole.

Our approach

Our work is built around a few simple principles.

Security should serve the person.

The strongest theoretical security architecture is not useful if it is too cumbersome to live with. Recommendations have to account for the way people actually use technology, travel, work, communicate, and make decisions.

Recovery is part of security.

Preventing unauthorized access is only half the problem. A secure system must also make it possible for the right person to regain access under difficult circumstances without creating an easy path for the wrong person.

Complexity has a cost.

Adding another product, authentication method, backup, or account does not automatically make a system safer. Sometimes it creates another dependency or another thing that can fail. We prefer intentional complexity over maximal complexity.

The whole system matters.

Identity, devices, email, passwords, authentication, recovery methods, financial institutions, cloud services, and trusted people do not exist independently. Their relationships often determine whether a security plan is actually resilient.

Fear is a poor operating model.

There are real risks in the digital world, but living in a constant state of alarm is neither necessary nor useful. Good preparation should reduce anxiety, not create it.

Who you’ll work with

Sessions are with Michael, who started Safe As Houses to help people, and the people they trust, get back into the accounts that matter when something goes wrong.

Michael has spent 14 years as a product manager at eBay, Capital One, Expedia and Electronic Arts, and as head of product at a hardware startup. His work has been on websites and apps used by millions of people. At Capital One, he built the online experience customers use to report fraud and dispute a charge. He has an MBA from Georgetown University.